Law Firm Marketing · Legal Content · Paid Ads · Lead Generation

Get Your Firm Known. Generate Qualified Legal Leads. Sign More Of The Cases You Want.

We create and test your legal ads, manage your Meta and Google campaigns, and build the intake and follow-up systems that turn visibility into qualified client inquiries.

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Trusted By

A Real Law Firm Campaign

A $3,000 Retainer From The First Two Weeks.

We built the creative, launched the campaign and connected the lead flow for an Orange County criminal defense firm.

Will Duffy Law, PC Criminal Defense · Meta Lead Generation · Orange County

First 14 Days
Verified Campaign Results

The Creative Behind The Results

From Ad Spend To Retained Client

The Campaign Generated More Than Leads.

Legal inquiries generated during the first two weeks

$9.15

Average cost per lead

$3,000

Revenue collected from one retained client

10.9X

Return on $274.50 in advertising spend

In the first 14 days, the campaign generated 30 inquiries and one $3,000 retained client from $274.50 in Meta advertising spend.

Results reflect one client campaign and are not a guarantee of future performance. Results vary by market, practice area, budget, offer and intake process.

Legal Ad Creative That Gets Attention

We Test The Hooks, Scripts And Videos That Make Your Firm Impossible To Ignore.

Professional creative builds recognition. Constant testing helps us find the messages that generate qualified inquiries.

NutriShop x Stance Supplements campaign creative

Indian Motorcycle x 95.9 The Fish event content

Testimonials

Our Clients Love Working With Us.

Don't take our word for it though...

Model Makers

BFit

Aiden

Frank

A Complete System Built To Turn Attention Into Qualified Legal Inquiries.

One team for your legal content, paid advertising, intake and follow-up.

/ 01 · FOUNDATION

Practice Area Positioning

Messaging built around the cases you want, the market you serve and the concerns prospective clients already have.

/ 02 · GET KNOWN

Legal Content & Ad Creative

Scripts, professionally filmed videos and social content that make your attorneys recognizable and approachable.

/ 03 · GET SEEN

Meta & Google Campaigns

Practice-area-specific campaigns, geographic targeting and retargeting built to generate qualified inquiries.

/ 04 · CAPTURE

Landing Pages & Intake

Focused pages and qualification forms that move prospective clients toward the right next step.

/ 05 · CONVERT

Immediate Follow-Up

Automated text, email and AI conversations that respond quickly without giving legal advice.

/ 06 · SCALE

Reporting & Optimization

We track lead cost, consultations and retained-client revenue so campaigns improve using real business outcomes.

Legal Intake Does Not Stop At 5PM

Every New Inquiry Answered In 60 Seconds. Day Or Night.

Legal inquiries are urgent and time sensitive. Your automated intake assistant can acknowledge the inquiry, collect preliminary information and help schedule a consultation without providing legal advice.

✓Acknowledges new inquiries within seconds, including after hours.
✓Collects preliminary intake details and routes leads appropriately.
✓Continues following up and helps schedule consultations.

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AI Assistant · Online

I was arrested last night. Can someone call me?

Yes. I can collect a few preliminary details and help you request a consultation with the firm.Replied in 14 seconds

Reporting At Scale

Track The Numbers That Lead To Retained Clients.

This illustrative dashboard shows what the same campaign economics look like at ten times the initial volume. Your real dashboard connects campaign performance to consultations and retained-client revenue whenever your intake data allows it.

Illustrative Law Firm Dashboard

10X Scale Model

Projected Retainer Revenue

$30,000

Ten retained clients at $3,000 each

ROAS

10.9x

Return on ad spend

Cost Per Lead

$9.15

Modeled at the same lead cost

Projected Retainer Revenue

$30K at 10X volume

Projected Legal Inquiries

300 at 10X volume

300

Projected Inquiries

$9.15

Cost Per Lead

Projected Retained Clients

10X

Modeled Scale

$2,745

Modeled Ad Spend

$30,000

Projected Revenue

Illustrative 10X scale model based on the first 14-day unit economics · Not a forecast or guarantee

Law Firm Marketing FAQ

Questions Answered.

Do you create and film the legal advertisements?

Yes. We develop the campaign concepts, write the scripts and professionally film and edit the advertising creative. We can also work with existing firm footage when appropriate.

Can campaigns focus on specific practice areas?

Yes. We can build separate messaging, creative, targeting, landing pages and intake questions around the individual practice areas your firm wants to grow.

What happens after someone becomes a lead?

The inquiry can enter a structured intake and follow-up system using text, email and AI-supported conversations. The system can acknowledge the inquiry, collect preliminary information and help schedule the appropriate next conversation with your firm.

Does the AI assistant provide legal advice?

No. The system is designed to support intake, preliminary qualification and scheduling. It should not provide legal advice or replace your firm's conflict-checking and attorney-review procedures.

Do you guarantee the same results as the Duffy Law campaign?

No. The Duffy Law figures are the actual results from one campaign during its first 14 days. Results vary by market, practice area, budget, offer, competition and the firm's intake and sales process.

About Johnny Pagnini

Business Experience Behind Your Legal Growth Strategy.

Johnny Pagnini is the founder of Pags Media and a faith driven entrepreneur with decades of experience across sales, marketing, operations, content and business growth. He has built teams, scaled companies, led national trainings and helped business owners turn scattered marketing into systems that create real opportunities.

That real world experience is why Pags Media was built differently. We connect professional creative, paid advertising, legal intake, AI supported follow up and sales strategy into one system designed to help firms become known and generate better opportunities.

Meet Johnny

Your Firm. Known In Your Market.

Ready To Generate More Qualified Legal Inquiries?

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